The Atmosphere is Different Here.
Daytona offers a supercross experience unlike any other, combining its legendary motorsports legacy with high-intensity action. Using client-supplied broadcast footage and in-house production, we crafted an immersive campaign with dynamic GFX & SFX. Strategic distribution across TV, radio, and social boosted ticket sales—proving no event on the circuit comes close.
Client: Daytona Supercross
Location: Daytona, FL
Services: Broadcast | Paid Social
Bringing Fans Closer to the Toughest Track in Supercross.
For our social media approach, we focused on showcasing the most challenging course in supercross, designed by racing legend Ricky Carmichael. Our content highlighted key features like the brutal sand pit and gave fans an up-close look at the riders during media day, bringing them closer to the action than ever before.
